The three pictures found in this display are to complement the pretzel poster found within this portfolio. The challenge was to research an event of my choosing and formulate from scratch a dual advertising campaign for the chosen event. Both were designed with specific color choices and a theme that was "outside" the event itself. The theme used was a play on words that was directly posted on the Pretzel poster. "Show us Your Mug!"  A dual-purpose slogan.

The goal was to stimulate individuals to wear a traditional outfit and to purchase a traditional German Beer Stein [to show it off]. The crowd in the background demonstrates the festival and stimulates the desire for one to join the fun. Like most social media posts, it's all about selfies! And these pictures fit the current social media trends!

The unique characteristic of the first two pictures is that they are AI-generated using text prompts. The phone app used to create the pictures is called DaVinci AI Generator. The apps used to complement the AI-generated content were Adobe Photoshop and Illustrator. The black and white photo was taken in person (by me) at the Oktoberfest event held in San Antonio Texas at the Beethoven Hall in the King Williams District. The Man displayed in the picture was one of the most authentic, genuine and humble man I have met.